Engagement bait
Content designed solely to provoke reactions and interactions.

Definition
Low-quality content explicitly engineered to provoke immediate reactions, comments, and shares. Often utilizing sensationalism, feigned ignorance, or manufactured outrage, engagement bait is designed to game platform algorithms, maximize visibility, and generate ad revenue through cheap clicks.
Alerts
We've detected 2 threats on this risk.
These threats are happening on the following platforms:
In training
You can counter this risk with these skills:
self-control,
and tech literacy.
This risk shows up in these environments:
social media,
and website or app.
Available on-demand and completely custom:

Explore all risks for more.